push IQ : thinking outloud

Book Cover Design (2 of 4)

2011-02-24T21:16:00.000-08:00

Volume two of the four volume set is focused on the Peace Corps stories from the Americas. The title of the book "Gather The Fruit One By One" is based from the Mistol fruit. The Mistol are beautiful red berries that are surrounded by thorns. This proverb proves that the reward is greater than the risk.

Book Cover Design (1 of 4)

2011-02-24T21:07:00.000-08:00

As the print deadline for the Peace Corps @ 50 books is fast approaching, We are turning out some great book covers. Here is volume one: One Hand Does Not Catch A Buffalo. The remaining 3 designs will be posted shortly.

Print Is DEAD….NOT!

2010-11-27T19:40:00.000-08:00

If you listen closely, you’ll hear the chant of all printers across the world saying “Print is NOT DEAD.” We had our ear to the ground and heard one local printer loud and clear. We have teamed up with Genteel Graphics to build an integrated campaign to educate and communicate to consumers that print is alive, breathing and will forever be a crucial component to any successful, advertising and marketing effort.

In order to direct this campaign down the correct path, we needed to start from the ground up. So we began by developing a new identity. Since Genteel Printing has been doing exceptional, professional printing in our community for years, we didn’t want to reinvent the identity but rather update and modernize. As the identity starting taking shape, we worked closely with the Genteel’s Marketing Director to establish the primary campaign theme and direction. The key touchpoint of the campaign needed to teach consumers that print is not dead...but in fact, it’s becoming more necessary than ever. In a world over saturated by digital media and marketing, print is becoming an important differentiator. To give this campaign relevancy and longevity in todays marketing landscape, our solution was to craft an integrated campaign that incorporates social media, digital/interactive, apparel, mobile and print...of course.

To see a snapshot our work in progress visit push IQ or keep visiting our blog.

PEACE CORPS @ 50 | BRANDING

2010-05-08T17:21:00.000-07:00

Our goal was to create a brand the Peace Corps audience would feel a direct, emotional connection to, rather than just observe. A brand they would become actively involved with, rather than just passively understand. A brand that resonates and aptly says “I Was There”. To achieve this active, emotional connection, we uniquely blended elements such as stamps, textured paper, hand applied labels, authentic imagery, and genuine stories to tell the Peace Corps 50^th anniversary story. This unique solution was applied across all print, interactive, collateral and video platforms to form one cohesive brand package.

View the entire brand solution at www.pushiq.com

PEACE CORPS @ 50 | VIDEO

2010-04-22T10:57:00.000-07:00

To further expand the reach of the PC@50 brand, we developed a video that serves as a call-to-action for all Peace Corps volunteers. The objective was to create promotional video that would resonate with volunteers and would inspire and invite them to help fulfill the mission of the PC@50.

If you would like to see this video in high definition, visit our YouTube channel: http://www.youtube.com/user/pushiq

PEACE CORPS @ 50 | WEBSITE

2010-04-17T10:21:00.000-07:00

Our work for the Peace Corps At 50 became much more than your typical client/vendor relationship. It became a true partnership. It started as a mere idea and blossomed into its own living, breathing, lovable creature. The goal for PC@50 was to collect and publish stories—in print and online—that capture the resilient spirit of the Peace Corps. So we at push IQ rolled up our sleeves and applied a little elbow grease…ok, a lot of elbow grease. We strategized, designed and developed a website that houses hundreds of stories from Peace Corps volunteers. But the true beauty of the site isn’t on the surface. It’s technology behind the scenes. We created a massive, dynamic database that works seamlessly with the administrator and the end user.

So visit www.peacecorpsat50.org to share the Peace Corps experience.

GO TEAM.

2010-04-13T00:09:00.000-07:00

Let’s kick off this inaugural posting by talking about a subject that we hold close to our heart. It is something thoughtful, special, creative and savvy, with a touch of genius. It’s a subject that we are very fond of (obviously). It is the subject of “us”. Ok, I know it seems a little selfish, but c’mon, it’s our first post, what else should we write about? I’m not going to write about us individually, but as a team. And each team needs a team name. Our team is, push IQ. At its core, push IQ is a team of experienced professionals who are smart, pragmatic and passionate about art and technology. we are a group of senior-level people who each have at least a decade of big agency experience. we formed push IQ as an outlet to explore our passion, to create meaningful artistic design, and to satisfy our desire to build strong client relationships.

So, if you would like to get to know team pushIQ, feel free to send us an email or visit our website www.pushiq.com.

Thank you for reading our first BLOG post. And for those who think we are late to the BLOGGING game, remember, “its not where you start, its where you finish”.

See you there.