If you listen closely, you’ll hear the chant of all printers across the world saying “Print is NOT DEAD.” We had our ear to the ground and heard one local printer loud and clear. We have teamed up with Genteel Graphics to build an integrated campaign to educate and communicate to consumers that print is alive, breathing and will forever be a crucial component to any successful, advertising and marketing effort.
In order to direct this campaign down the correct path, we needed to start from the ground up. So we began by developing a new identity. Since Genteel Printing has been doing exceptional, professional printing in our community for years, we didn’t want to reinvent the identity but rather update and modernize. As the identity starting taking shape, we worked closely with the Genteel’s Marketing Director to establish the primary campaign theme and direction. The key touchpoint of the campaign needed to teach consumers that print is not dead...but in fact, it’s becoming more necessary than ever. In a world over saturated by digital media and marketing, print is becoming an important differentiator. To give this campaign relevancy and longevity in todays marketing landscape, our solution was to craft an integrated campaign that incorporates social media, digital/interactive, apparel, mobile and print...of course.
To see a snapshot our work in progress visit push IQ or keep visiting our blog.
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